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From watching Spongebob clips with the little ones to learning how to survive their challenging teen years, the many stages of motherhood can feel like they whizz by in the blink of an eye. So in celebration of Mother’s Day this year, we decided to explore and pay tribute to some of those special moments in a mother’s journey from new mom to grandmom - and how YouTube hopes to support her along the way. In addition, to learn more about how modern moms use our platform to learn, share and discover, we partnered with TNS to survey 1,500 women, aged 18-54, all of whom have children under the age of 18 and watch videos online. The results show that whether it’s to research the next family vacation, get in a quick workout before the kids wake up, or learn how to set up the new printer for her small business, today’s mom is using online video to learn and grow. But it’s not just advice and how-tos that moms seek. They also turn to YouTube to wind down. In our survey, 74% of moms said they ...

When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily. 1 But getting started with a website is just the beginning. Google Shopping helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses, Paper Culture and PUBLIC Bikes, used Google Shopping to gain a competitive edge and spark shoppers’ interest across the country by leveraging their strengths: unique designs and inspired products. Paper Culture uses Shopping ads to connect with design lovers online Unique, modern design is a top priority for Paper Culture , an environmentally-conscious stationery company that sells 100% post-consum...

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping 1 , new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers. Although 95% of all retail transactions still occur in-store 2 , smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” These handy devices reduce buyers’ remorse, raise consumer expectations for getting more accurate and faster information from store associates, and present new challenges for hungry retailers. For instance: 68% of shoppers surveyed said they were happier with store purchases when they did research online before buying, according to those surveyed  71% expect c...

There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes. But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect. Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do. Come hear Forrester and Google talk about:  Results from Forrester’s retail search study  Insights about the retail search market, and where you can take advantage  How to become more “real-time” in your own digital advertising  Speakers: Shar VanBoskirk, Princip...

December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to include mobile, store visits and online buying under one big connected holiday umbrella. Let's take a break from the holiday dash to see what we can learn from companies that have been creating unified shopping experiences for consumers while ringing in bigger and better profits for themselves. We'll start with a salute to three great examples of omni-channel thinking: Macy's , Sephora and REI . Macy's  When over 15,000 people streamed into Macy's main New York City store at 6 pm this Thanksgiving Day, CEO Terry Lundgren wasn't too surprised. Omni-channel helped put those shoppers there. “So far, people are gravitating to the doorbusters," Lundgren said the next day. "There’s so much information online, so they’re doing that research and going right for those doorbusters." 1 Macy's has been working for yea...

With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it’s more like a month-long event. As a result, one in five shoppers plan to head to stores on Thanksgiving Day to capitalize on Black Friday deals. 1 To get a read on the trends heading into Black Friday, we took the temperature of holiday shopping online. We looked at search trends on Google, insights from Google Consumer Surveys and top trending purchases on our same-day delivery service, Google Express. Mobile shoppers are out in force As smartphone shoppers hunt for deals during snackable moments throughout their day, this holiday season will likely be the most mobile ever. Shopping searches on Google coming from smartphones have increased 3.5x year over year and continue to grow. 2 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season. 3 The ...