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(cross-posted on the Google Commerce Blog ) People love saving money. According to eMarketer , almost 88.2 million people--or half of all U.S. adults who use the Internet--redeemed an online coupon in 2011, and this number should increase to 96.8 million by 2013. So it’s no wonder why so many companies, big and small, are using discounts, in the form of daily deals, to drive increases in sales. In November 2011 Google Offers partnered with REI , the nationally loved outdoor retailer, to run REI’s first-ever daily deal and Google’s first-ever national offer: $15 for $25 worth of outdoor gear from REI. Co-branded landing page used with marketing campaign to increase awareness of the offer “REI was looking for ways to learn how we can use daily deals to drive the business during a non-promotional period, both within our stores and online, and a partnership with Google was a great fit,” said Teresa Harting, REI’s Marketing Manager. “We wanted to partner with a company that understood our ...

(cross-posted on the Google Commerce Blog ) SXSW Interactive 2012 starts tomorrow and we’re excited to be a part of this year’s festivities in Austin! As we announced last week , we’re transforming Rainey St. into the “Google Village” on March 10-11. Only a few steps away from the Austin Convention Center, the “Google Village” will consist of four houses packed full of demos and fun, drinks and music. The Commerce team will be at the Google Village too, and here’s what we got going on: Google Offers Google Offers will be set up throughout Google Village and our goal is to connect you to our product by allowing you to experience great Austin businesses that we’ve partnered with to run Google Offers. Your journey begins at the Maps House, where you can pick up a Google Offers passport. This passport gets you access to all the Google Offers carts outside every house in the village: Developer House: Get a taste of local favorite Frank’s unique artisan hot dogs Discovery House: Play our...

(cross-posted on the Inside AdWords Blog ) At Google, one of our goals is to help make the web work for your business. Today we’re introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics. We’re kicking off the program with eight live webinars in March: March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video March 14 at 10am PDT: Introduction to the Google Display Network March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives March 21 at 10am PDT: Reaching Your Goals with Google Analytics March 22 at 10am PDT: GoMo for Publishers March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns Check out our new webinar page to register...