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(cross-posted on the Google Mobile Ads Blog ) We’ve had conversations with hundreds of business leaders about mobile over the past year and two clear themes emerged from these discussions. Today, companies understand that they need to invest in mobile to engage with their customers on this platform. The problem is, most don't know where to start. To help address this issue, we launched a new resource: The Mobile Playbook . In this interactive guide, we pose 5 crucial questions all executives should be asking to win with mobile: How does mobile change our value proposition? How does mobile impact our digital destinations? Is our organization adapting to mobile? How should our marketing adapt to mobile? How can we connect with our tablet audience? Visit www.themobileplaybook.com from your tablet, PC or smartphone today. If you can, visit it from your tablet. Because The Mobile Playbook site is built with HTML5, we had the flexibility to customize the experience for different ty...

Times have evolved from analog to digital for everyone except my mom. Even my grandmother is more technologically-savvy than my mother. Sorry mom. A string of usually charming emoticons and abbreviations simply won’t do the trick when speaking to my mom. HSIK what 2 get mom 4 Mother’s Day? WWMD?! How can I begin to thank her for everything she’s done, in a language we both understand? Step One - WWGD? (What Would Google Do?) Let me consult the “ database of intentions ” for this daunting task. What gift ideas are other kids coming up with? Looks like traditional gifts are still the go-to this year. That’s good. I haven’t lost hope on winning the best daughter of all-time award. I’m going to dive into each traditional Mother’s Day gift category to see how I can secure my win. Here is what I found: Gifts  Trending searches : gift(s), gift baskets, gift ideas. Maybe. Let me see what else is out there. Electronics Trending searches : ipod, camera, kindle. Well this is for the moms wit...

(cross-posted on the Google Mobile Ads Blog ) Just a quick reminder to tune in to the Think with Google Google+ page this Wednesday, April 25th, at 3pm EST/ 12pm PST for a special Hangout on Air mobile strategy discussion. We’ll be introducing our new resource, The Mobile Playbook, and talking about how mobile can help businesses win the moments that matter, make better decisions, and go bigger, faster. Our incredible mobile panelists have all been early movers in the mobile space, and we’ll be hearing their perspective on the 5 key questions we feature in The Mobile Playbook that every business executive should be asking today in order to win with mobile. We hope you’ll be there. Leave your questions for the panel in advance by clicking on the scrapbook photo at the top of the Think with Google Google+ page and leaving a comment on the photo. When: Wednesday, April 25, 2012 3pm EST/ 12pm PST  How: In order to view the Hangout on Air, visit the Think with Google Google+ pag...

(cross-posted on the Inside AdWords Blog ) Get organized this spring with new location features in AdWords and share your stories Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns. It’s no surprise that local campaigns are a focus for many businesses--from finding directions to looking up a phone number, more people are going online to find local information. In fact, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, 88% of people who search for local information take action within a day . To help you organize your local ad campaigns this spring, we’re introducing three new features in AdWords to h...

As the internet comes of age, technology is catching up with our wildest imaginations. We can realize ideas that simply weren’t possible a mere five years ago. And you don’t need to be a technologist or have “Creative” in your title; millions of people around the world are making, remixing, and sharing everyday. Case in point: There are over 800 exabytes of digital information in the world – words, videos, photos, music. To put that in context, a volume of the complete works of Shakespeare is about five megabytes. It would take one billion book-filled pickup trucks to make just //one// exabyte. This is our creative output; the sheer volume is equally inspiring and overwhelming. Where to begin? Right here . The Creativity issue of Think Quarterly, launching today, documents this far-reaching transformation, cutting through the noise to focus on what it all means. In “ The Curious Case of Creativity ,” Google VP of Global Marketing Lorraine Twohill sees creativity through an engineer’s e...

(cross-posted on the Inside AdWords Blog ) When we launched Google+ Pages last November , we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people. We’re now excited to share that Google Ads will be joining Google+ Pages to provide you, our advertising partners, with the latest Google advertising product news, training, tips and Hangouts that can help make the web work for you. We hope it will become a useful resource for growing your business, reaching customers in the moments that matter, and making smarter decisions. Click to view page Here’s a quick peek at what you can expect from the Google Ads page on Google+: Stay ahead of the curve with the latest launches and updates for Google's advertising solutions, including search, display, mobile, social, YouTube and Google Analytics Receive how-to information, best practices, and recommendations Learn about u...