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(cross-posted on the Inside AdWords Blog ) What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013. Check out our upcoming live webinars: Build Awareness 02/12 [Multiscreen] Brand Building in a Multiscreen World 02/20 [YouTube] How to Build your Business with YouTube Video Ads 03/05 [Social] How to Use Google+ and Make Social Work for You 03/12 [Mobile] Understanding Mobile Ads Across Marketing Objectives 03/27 [Wildfire by Google] The Call for Converged Media Drive Sales 01/29 [Analytics] Google Tag Manager: Technical Implementation *today* 02/07 [Search] Your Shelf Space on Google: Get Started with Google Shopping 02/...

(Cross-posted on Google Commerce Blog ) Today we’re excited to introduce Zavers by Google —a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons. Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers a ccess to an extensive network of manufacturer coupons, opening up new retail revenue streams. With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppe...