mortiz083

(cross-posted on the Inside AdWords Blog  and Google Commerce Blog ) On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement. KEEP YOUR PRODUCTS VISIBLE To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads. You can complete the following three simple steps in Merchant Center: Set up a basic Product Listing Ad campaign: You’ll be able to create a new AdWords account in Merchant Center if you don’t already have one. Customize your ca...

For those of you that have not yet finished -- or started -- your Valentine’s Day shopping this year, fear not! You are not alone....In 2012, the top e-Commerce spending day last Valentine’s season was on the holiday itself - February 14th! Similarly, if your business spikes around Valentine’s Day, be certain that you continue your advertising through Valentine’s Day as many shoppers will fall into the “last-minute” category. Last year, both online and offline shoppers were prepared to spend more than they had in recent years past. According to the NRF, the average shopper spent $126 on Valentine’s Day. This is an excellent sign of consumer confidence, as we have not witnessed a number this high since 2008. Total sales for V-Day 2013 are estimated at $18.6M, up 5.97% vs. last year. Many popular Valentine’s Day gift categories performed exceptionally well last season with the majority seeing double digit growth rates in traffic: Flowers: +12% Jewelry: +25% GIfts: +27% Watches: +30% Gift...

If holiday 2012 was any sign of the aggressively evolving retail landscape, we can expect 2013 to hold the same promise. Industry experts recently gathered at the National Retail Federation’s Annual Retail Big Show in New York to discuss just this. The four day conference featured +27,600 attendees from across the globe, each bringing a fresh perspective on their industry’s outlook. Today we’ll take a look at the top emerging themes from the NRF Conference for 2013. Below each, you’ll also see some the ways Google is getting involved to assist you in driving these initiatives in the months to come. 1. Omnichannel: This is certainly the buzzword of 2013! Many research groups (Foresee, Deloitte, and others) featured recent studies focused specifically on the changing behavior of shoppers across channels. Others discussed the importance of a seamless customer experience between online, mobile and in-store channels. Because of this trend, Google recently upgraded its AdWords advertising ...