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People today are constantly connected. They’re finding directions to stores, shopping, and even comparing prices instantly from their smartphones. In fact, 8 out of 10 smartphone shoppers use their devices to help make shopping decisions while inside physical retail stores. As a result, retailers now must account for new and complex paths to purchase. While constant connectivity poses a new challenge in marketing, it also presents great opportunities. For instance, shoppers who use mobile spend 25% more in-store on average. Beyond mobile-assisted store visits, consumers are also increasingly comfortable with m-commerce, whether they’re purchasing directly from their smartphone or starting on a phone and later completing the online purchase on a PC. Not surprisingly, at our recent Think Shopper summits over the past month, many retailers asked how they could win with mobile. Retail continues to be a major focus for Google, and we’ve invested in solutions to create great shopping experi...

(Cross-posted from the DoubleClick Search Blog ) Ah, the 4th of July: a time for day-long picnics at the park, fishing trips by the lake, night skies filled with fireworks -- and of course, shopping. If you’re a search marketer focused on retail, you know that holidays like the upcoming 4th of July can be an enormous opportunity to capture additional traffic from shoppers looking for the best deals online. So while you’re planning your annual hot dog eating contest, we want to help you start a new tradition this year to win in retail, using integrated solutions from DoubleClick Search. Today, we’re offering up a few retail-ready features to make sure you kick off your holiday search campaigns with a bang: Manage your product inventory, along with your barbecuing. There’s no need to step away from the grill: with inventory-aware campaigns , create and update your search ads, keywords, and bids automatically, based on your product inventory. And seamless integration with Google Merchant ...

(Cross-posted on the Inside AdWords Blog ) Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns , it's now easier to reach people in the moments that matter across all screens, with ads that are more relevant to a user's intent and context. Now we're incorporating another powerful capability to tailor your search campaigns for different audiences – remarketing lists for search ads (RLSA). With this feature, you can modify your search ads, bids, and keywords based on your visitors' past activity on your website. As we transition out of the beta test of RLSA, announced in July 2012 , we'll be making the feature available to all advertisers using enhanced campaigns over the next few days. Combining intent, context, and audience for better search ads  Search ads work great because they're relevant to the user's in...

As we continue to expand our advertising solutions, our goal is to provide a great user experience for both advertisers and consumers. We know that advertisers are always looking for new ways to reach their customers with compelling ads that drive engagement and conversions. Today, we are excited to announce the launch of dynamic remarketing to all clients with a Google Merchant Center account. We are also currently piloting this new feature in the travel and education sectors and plan to expand availability to more sectors later this year. Beautiful, tailored ads to reconnect with customers Dynamic remarketing lets you automatically create beautiful, customized ads that connect with shoppers across the web, by reminding them of items they've seen on your site. You can build ads quickly with dozens of templates to choose from that you can customize to reflect the design elements of your brand. We have also made it easy to get started by automatically creating dynamic text and disp...

Join us Wednesday at 10PT/ 1ET for a Learn with Google webinar "Growing your Business and Engaging your Audience with Google+". In this webinar, we’ll provide a step-by-step guide for getting started on Google+. Topics will include new features, business success stories and best practices. Click here to register.

We’ve recently received numerous requests for a one-stop shop (pun intended!) for all Retail Ads and Google Shopping related content. In response, we’ve created this blog. It will replace the Retail Blog and will include some content formerly found on the Google Commerce Blog and Inside AdWords . Our hope is that the Google Shopping Blog will make it easier for you to find hot industry insights, and to read the latest retail and shopping related news from Google. Please remember to subscribe by clicking here for easy access to the latest Google Retail and Shopping news, and industry trends. Happy shopping! Posted by Keri Overman, Google Retail Team