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When it’s raining out, do people’s shopping habits change? Those are the kind of questions the team at Interactions Marketing, working with Tableau Software, think about when analyzing massive data sets on behalf of retailers. In a highly competitive market, retailers need the edge they can gain from business data – and with the analysis they can generate using Google BigQuery. By analyzing these data sets, you can find what Interactions Marketing calls “unexpected insights,” which help businesses make predictions that can improve sales. For example, they look at how external factors like the weather will affect retail sales. Find out more about the value of Big Data and unexpected insights for retailers – and how Google BigQuery supports these analytics projects – in our Hangout On Air on Thursday, September 26, at 9 a.m. PT. Giovanni DeMeo, Vice President of Global Marketing and Analytics for Interactions Marketing; Paul Lilford, Global Director for Technology Partners at Tableau S...

Say you have a list of errands as long as your arm, but the weather couldn’t be more perfect. Run errands or run in the park? Google Shopping Express, a service that offers same-day delivery from local stores, lets you do both. Earlier this year , we invited some Bay Area shoppers to help us test Google Shopping Express. Today, we’re excited to make Google Shopping Express available to everyone living or working in our Bay Area delivery zones, from San Francisco to San Jose. This new service brings the speed of the web to the real world by helping you shop your favorite local stores online—in a single place—and get what you need delivered the same day. We are also launching a new mobile app, available for both Android and iOS , to bring you the convenience of Google Shopping Express even when you’re on-the-go. Your favorite stores, all in one place Whether you’ve run out of something essential or need to get a last-minute gift, you can shop your favorite stores all in one place, and g...

To kick off this fall shopping season, Google is teaming up with the Council of Fashion Designers of America and popular fashion designers to experiment with a new social shopping experience. This exclusive shopping app for Google+ Hangouts On Air allows retailers to discuss trends or specific products in a publicly broadcasted multi-person video chat while customers can simultaneously browse or buy a curated selection of products available for purchase online. The first shoppable Hangout On Air will launch with Diane von Furstenberg on October 3, 2013 at 8 pm ET. She will be inviting fans to join her on the Hangout as she shares top trends this season from her headquarters in New York City. To participate, visit: www.dvf.com/shopthehangout This October, Rebecca Minkoff, Rachel Zoe, and Marcus Wainwright and David Neville of rag & bone will also be sharing their fall collections using the shopping app for Hangouts On Air. To learn more, follow the designers and the Council of Fa...

Earlier this year, we announced the Google Wallet Objects API, which helps merchants connect their loyalty programs and offers with Google Wallet. Today, we are excited to announce the first set of merchant loyalty programs that are live for users in the new Google Wallet app : Alaska Airlines, Belly and Red Mango. The new Google Wallet app is rolling out this week in the US and is available on any Android device (v2.3+). As a merchant, you can now showcase your loyalty program within the app, and have Google Wallet users sign up for your program instantly from their phone. You can also engage your customers in real time no matter where they are, with one-to-one messaging promoting new programs or promotions. You will also have the ability to display loyalty status and rewards balance directly in the app. Customers can easily redeem their loyalty programs in your stores by simply scanning their phone at checkout. In the coming days, customers who have loaded a loyalty program in the ...

(Cross-posted from the Google Enterprise Blog ) Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise No wonder the customers of Speedway Motors love the retailer so much. The world’s largest manufacturer of specialty hot-rodding and racing products is using Google Search Appliance (GSA) to help car-racing fanatics quickly find and buy the hard-to-find parts they need from among thousands of items. Fast, relevant search creates loyal customers, including a handful who have been getting their parts from Speedway Motors for more than 30 years. In our upcoming Hangout On Air with Speedway Motors - taking place Thursday, September 19th at 10 a.m. PT - you can hear Chris Chance, Speedway’s Director of IT, chat with Joe Davidoff, North American Sales Manager for Google Commerce Search. Also, Dwayne Remekie, Practice Director for enterprise solutions consultant GroupBy, will show a demo of GroupBy's product that uses Google’s relevance model to provide a best-i...

Earlier this year, we announced the Google Wallet Objects API, which helps merchants connect their loyalty programs and offers with Google Wallet. Today, we are excited to announce the first set of merchant loyalty programs that are live for users in the new Google Wallet app : Alaska Airlines, Belly and Red Mango. The new Google Wallet app is rolling out this week in the US and is available on any Android device (v2.3+). As a merchant, you can now showcase your loyalty program within the app, and have Google Wallet users sign up for your program instantly from their phone. You can also engage your customers in real time no matter where they are, with one-to-one messaging promoting new programs or promotions. You will also have the ability to display loyalty status and rewards balance directly in the app. Customers can easily redeem their loyalty programs in your stores by simply scanning their phone at checkout. In the coming days, customers who have loaded a loyalty program in the ...

From managing inventory levels, to juggling promotions, to tackling catalog churn - online retail moves quickly, and so should you. To help you navigate the rapidly-changing retail landscape, we invite you to join our Hangout on Air: Moving at the Speed of Retail. Come hear search leaders from iProspect, Performics, and DoubleClick discuss the latest industry trends, challenges and use cases in retail SEM today. Some of the topics we’ll cover include: Tying inventory levels and promotions to search campaigns, in real-time Boosting performance with retail-specific bid optimization strategies and best practices Finding more cross-channel opportunities through remarketing tactics Participants:  Jessica Dearien, Account Leader, iProspect Dave Strong, Group Account Director, Performics Matthew Eichner, Head of DoubleClick Search Dan Arwady, DoubleClick Search Account Manager Register here to attend the Hangout on September 25th, 2013 at 11:00am PST / 1:00pm CST / 2:00pm EST. Tune in fo...

How do shoppers use digital to research and buy luxury goods? Google teamed up with Ipsos to reveal how affluent consumers shop for high-end fashion, accessories and jewelry. We found luxury buyers are digital-savvy: They are multiscreen consumers, they use the internet more than any other medium for research, and most still make their purchases in a store. To learn learn more about luxury shopping behaviors, access the Lap of Luxury Infographic or full study on Google Think Insights .   Posted by Katrina Echt, The Google Fashion Brands Team

With less than three months to Black Friday, the holiday shopping season is quickly approaching. We know that advertisers with Product Listing Ads campaigns are in search of new ways to optimize their product data and drive more traffic to their stores. Two weeks ago, we hosted Google Shopping Office Hours via Hangouts on Air to share general advice on data feeds and unique product identifiers. We saw great engagement and will be broadcasting additional sessions, deep-diving into topics that will help prepare your data feeds for the holidays. Below is a calendar of Google Shopping Office Hours for the upcoming months. We encourage you to attend sessions of interest. We’ll discuss the topic for the first 20 minutes then open up the forum to live Q&A. If you already know what you’d like to ask or want to request a topic, feel free to submit your responses here . Questions on the event pages below will also answered in the Q&A. Troubleshooting Disapprovals  Tuesday, September...