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Showing posts from March, 2014

Automatically keep track of your online purchases right in the Google Wallet app

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(cross-posted from the Google Commerce Blog ) Want to spend less time worrying about your online purchases? With Orders, a new feature in the latest version of the Google Wallet app for both  Android (v. 4.0+, US only) and iOS (v. 6.0+, US only),  you can automatically track your online orders. Google Wallet also notifies you about the status of your orders, plus shows your past orders all in one place. How it works Once you activate Orders in Google Wallet, you’ll be able to see any receipts sent to your Gmail right in the Google Wallet app. We’ve also worked with primary package carriers in the US so that when your order status is updated, you’ll get notified of the update through Wallet. So whether your order is shipped, out for delivery, or delayed, you’ll never wonder about the status of your order. Easily find your order information Google Wallet also makes it easy to see your order history and details of what you’ve purchased all in one place. You can view the pro...

Holiday results: VivaKi Search Hub increases conversions by 360 percent and decreases costs by 27 percent with real-time bid optimization

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(cross-posted from the DoubleClick Search Blog ) During the 2013 holidays, we shared some tips and tricks on how to adjust your bid strategies to take advantage of seasonal opportunities. Today, we wanted to take a look back and highlight one of our holiday success stories with the DoubleClick Search Performance Bidding Suite for real-time bid optimization. The following story comes from the VivaKi Search Hub -- VivaKi’s marketing support service that uses a deep knowledge of DoubleClick Search to drive results for their advertisers’ search programs.   One of the VivaKi Search Hub’s advertisers, a large retail brand, looked to the team to overhaul their current strategies for maximizing results over the 2013 Black Friday and Cyber Monday shopping days. To prepare for this peak time, the team turned to the DoubleClick Search Performance Bidding Suite to automate bids based on real-time conversion data, and respond immediately to market changes.   Timothy Lackhouse, Team Lea...

Oscars 2014: Trends from the Red Carpet

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Search data from Sunday night's Academy Awards reveals that women are taking style inspiration from the stars and are looking for Oscar dresses with an eye to buy. In fact, people search more for information on the dresses than they do for the nominees themselves. Whose dress was most popular this year? And how are brands capitalizing on this interest? See more trends and insights we learned from Hollywood's biggest night on Think with Google .