mortiz083

(cross-posted from the Google Inside AdWords Blog ) Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014. To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign. However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade. After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign. Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, li...

(cross-posted from the Inside Adwords Blog ) In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next: Size your opportunity with Bid Simulator  - To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs. Options to create a Shopping campaign  - In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping camp...