A belated Father's Day gift of data

Google created a infographic exploring Father’s Day digital trends. Take a look at what we found below; including how instrumental and varied online research is for gift giving.


Advertisers can uncover similar demand insights and query trends using Google Insights for Search.

Posted by Keri Overman, The Google Retail Team

Comments

Post a Comment

Popular posts from this blog

Connecting shoppers and great stores online

Image
(cross-posted on the Official Google Blog ) Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase. We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply. Helping shoppers choose stores they can trust When shopping online, you may come across the Google Trusted Stor...
Read more

Google Trusted Stores goes international

Image
Last year, we introduced Google Trusted Stores in the US to help consumers shop online with confidence while creating new opportunities for businesses to build trust and loyalty with their customers. Since then, we’ve been working hard to bring the program to more countries around the world. Last week, we launched Google Trusted Stores pilot programs in the UK ( Google Certified Shops ) and France ( Google Marchands de confiance ). And today, we’re introducing a pilot of Google Trusted Stores in Australia. Google Trusted Stores is a program that helps shoppers identify online stores that offer a great shopping experience. For retailers, it creates an opportunity to differentiate their business, attract new customers, and increase sales by displaying a Trusted Stores badge, awarded to merchants that demonstrate a strong track record of on-time shipping and excellent customer service. When a shopper hovers over the badge on the merchant’s site, they’ll see helpful performance metrics, p...
Read more

Helping small businesses reach new customers with Google Shopping

Image
When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily. 1 But getting started with a website is just the beginning. Google Shopping helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses, Paper Culture and PUBLIC Bikes, used Google Shopping to gain a competitive edge and spark shoppers’ interest across the country by leveraging their strengths: unique designs and inspired products. Paper Culture uses Shopping ads to connect with design lovers online Unique, modern design is a top priority for Paper Culture , an environmentally-conscious stationery company that sells 100% post-consum...
Read more